Shape the future: Join our Gen Z research project


At VTT, we’re excited to announce that we have launched an in-depth research project on Gen Z, the most diverse and tech savvy generation to enter the workforce yet!

Image of a group of Gen Z employees.

Gen Z is here!

Generation Z, also known as ‘Digital natives,’ includes those born between 1997 and 2012. Having grown up amidst rapid technological change, social media, and global challenges, this generation brings unique characteristics, values, learning preferences, skills, experiences, and aspirations to the workplace. They are actively reshaping the future of work.

Our research project seeks to delve into the challenges and opportunities that this new generation and their managers encounter in today’s dynamic work environment. By gaining these insights, we aim to design training solutions that cater specifically to the needs and expectations of this younger generation, their managers, and their organisations.

As the workplace evolves with an increasing number of Gen Zers joining the workforce each year, it’s crucial to equip them with the skills needed to achieve engagement, happiness, and high performance both now and in the future. Join us in this journey to understand and empower the next generation of employees.

Join our research project

We need your help to shape the future of employee development!

If you’re a Gen Z employee or a manager, your insights are invaluable to us. By participating in our short survey, you’ll contribute to creating training solutions that truly meet the needs and expectations of today’s workforce.

Plus, you’ll have the chance to win one of 6 Amazon vouchers worth £50 as a thank you for your time! Just click the box that applies to you below and get started. Together, we can make a difference!

Get your complimentary Gen Z research report

PLUS, If you participate in our research survey, you will receive a complimentary copy of our final research report, which will include our findings, and recommendations for developing and retaining early career talent.

Want to see what else we’re working on? Follow us on LinkedIn, where we share the latest research and insights from the world of L&D.

Have any questions?

Experiencing any technical issues filling out our survey? Interested in learning more about our research project?