Shape the future: Join our Gen Z research project


At VTT, We’re excited to announce that we have launched a nine-phase research project on Gen Z, the most diverse and tech savvy generation to enter the workforce yet!

Image of a group of Gen Z employees.

Gen Z is here!

Generation Z, also known as ‘Digital natives’, are those born between 1997 and 2012, and they have grown up in a world of rapid technological change, social media, and global challenges. They have different characteristics, values, learning preferences, skills, experience, and aspirations than their predecessors, and they are reshaping the future of work.

Our research project aims to understand the challenges and opportunities that Gen Z and their managers face in the current workplace. With these insights, training solutions can be designed to meet the specific needs and expectations of Gen Z, their managers and their organisations.

The workplace is constantly changing, with more Gen Z joining the workforce each year. It’s critical that we help them to develop the skills to achieve engagement, happiness and performance both now and for the future of work.

Join our research project and learn more

To meet our research objectives, we need your input and collaboration. We invite you to get involved in our research project in three ways:

Option 1: Respond to our managers and leaders survey.

This survey will help us understand your perspectives and experiences of working with Gen Z employees, as well as your expectations and goals for their development. The survey will take about 10 minutes to complete. You can sign up using the form below.

Option 2: Encourage your Gen Z employees to take our survey.

This survey will help us test our understanding of Gen Z employees values, attributes, and learning preferences, as well as their learning and development expectations. The survey will take about 10 minutes to complete. You can sign up using the form below.

Option 3: Provide us with Gen Z employees to get involved in our focus groups.

We are looking for Gen Z employees who are willing to share their views and feedback on their learning preferences, career aspirations, and workplace challenges. The focus groups will be conducted online and will last about an hour. If you have any Gen Z employees who are interested in participating, please fill out the form below.

Sign up to join our Gen Z research project