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Michael LeBoeuf said “a satisfied customer is the best business strategy”. For businesses, relations with their clients really is the key to success- but what is the secret to forming meaningful connections? 

Rope tied in the shape of a heart.

The state of play

Customers who feel they are respected and valued will be more likely to return, and in turn to recommend the organisation to others. For a company to build it’s reputation and extend it’s growth, good customer relations are essential.  However, when communicating with a client, sometimes the organisation can fall short, leaving customers feeling misunderstood, dissatisfied or unheard.  

At the virtual training team, we understand that communication with clients is a fundamental in building positive relations. Our workshops focus on upskilling team members with the skills they need to ensure interactions with customers are positive, productive and meaningful for both parties.

Brands who trust The virtual training team.

 How can your organisation form valuable, effective communications with clients?

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Lack of clear communication between both parties can mean there is no focus or sense of objective.  The customer may leave the interaction feeling unheard, misunderstood, or like their needs have not been met.

Rope tied in the shape of a heart.


Building trust with a customer is essential for forming good relations. Developing trust is essential to long lasting and sustainable relationships with clients, that can be maintained going forward.

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 Approaching a client with the wrong level of assertiveness, either by being over or under assertive, can be a barrier to interactions going forward.

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When interacting with clients, not deploying active listening strategies or failure to hear the client’s views, can result in them feeling disrespected and undervalued and unlikely to continue the relationship further.

Form meaningful and long lasting relations with clients

For those in a customer facing role, being able to successfully communicate with clients is an essential tool in laying down the foundations for future relations. Whether that be better communication, smoother negotiations, or being more confident in their actions- we provide the tools to ensure every interaction with is a positive one.

Related workshops


Advanced listening skills

Communication is a two-part process and only when we sharpen our listening skills and adopt a receptive mindset can we truly understand the information we receive.


Challenging conversations

Even confident employees find themselves having challenging conversations that they find difficult to navigate.


Building trusting relationships

Building trusting relationships at work is critical to engagement, productivity and overall health and satisfaction.

It was a very engaging and relevant session. It made me think differently about negotiating.

Negotiation participant

Not sure how to get started?

We’re happy to help walk you through your options and uncover the training your leaders need now to make an impact tomorrow. Why not book an appointment with us today and find out more?