Understanding how our brains work has never been more crucial.
Bias and judgment is a fundamental part of the brain's unconscious architecture. For much of our life, it helps us. Simply because it stops us having to re-learn the world every day.
However, when used on each other, the same bias can be highly destructive. Sadly, online marketing looks to undermine our free will with a “race to the bottom of the brain stem”.
This workshop is a short, deep dive into how the brain works:
“I found that Tom had a very good understanding of human nature, and how the mind works especially in the work environment. Realistic ideas were offered which was very refreshing.”
Phyllida Hallidie - Personal Assistant to ELIXIR Director