Why organisations that are carbon conscious attract talented people

Today, phrases such as climate change, global warming, and sustainability are much more than common buzzwords. The current global reality is that we are facing a climate emergency. Organisations are embracing sustainable practices as part of their business models. The gains from reducing their carbon footprint by minimising plastic use or by installing solar roof panels are multiple. Not only do these initiatives energise employees and build positivity, but they also provide financial and mostly importantly, environmental benefits.

New data shows that sustainable organisations have a competitive advantage when it comes to attracting and managing talent. And why not? People feel good about working at places that understand today’s climate emergency.

Environmentally-friendly Businesses Attract Best Talent Bain & Co. surveyed employees from Brazil, U.K., Germany, China, India, and the U.S. and found that employees care a lot more about sustainable businesses than they did three years ago.

Employee engagement rises when they are actively involved in sustainability initiatives and feel empowered that their actions are making a difference. Firms whose culture empowers them to consciously work towards reducing their carbon footprint, appeal to today’s environmentally friendly workforce.

The current generation wants more than just a paycheck; they seek to work for organisations that coincide with their personal beliefs,” suggests Inc. columnist

Paul Spiegelman

The demand for skilled talent is even more prevalent today as jobs continue to become both more technical and specialised. Attracting and managing top talent is a challenge organisations continue to struggle with.

So, as an employer how does one stand out? The answer is simple – environmental consciousness matters in the battle for talent.

Ideas for becoming more carbon conscious are emerging in various forms. One of the pioneers of sustainability is U.K. retailer, Marks & Spencers. The fashion giant partners with the charity Oxfam to resell used clothes and also uses eco-friendly materials like recyclable nylon and organic cotton in their clothing lines. While some companies are focusing on product-related environmental benefits, others are looking at their working practices and reducing their carbon footprint by using virtual training via online training platforms. Rather than sticking with costly face-to-face (F2F) traditional classroom style training many are now making the move to coach-led live online delivery methods for their training.

A Small Step, Big Impact Virtual training is fast becoming the primary training tool for organisations. There are a multitude of factors motivating companies to permanently shift to a virtual learning environment. The economic advantages of using an online training platform are significant. Let’s list some of them below:

1. Zero Travel: Online training allows employees to log-in from the comfort of their homes and other remote locations. Travel for just one employee to get to a F2F training session could be up to $1,000 (£784) depending upon the location. Zero travel makes reducing your carbon footprint easy and simple.

2. Paper Conscious: Digital resources such ebooks and playbooks eliminate the expense and wastage that stems from printing training manuals, workbooks and other paper based materials. Virtual learning features such as screen sharing, post-it apps, virtual workbook save stationery cost.

3. Global Workforce: Increasingly, companies are scaling with the help of a global and therefore disparate workforce. Training through an online training platform is one way to leverage the expanded and diverse talent pool that now works remotely. WinBiz Proposals reported that they avoid up to 18 tons (16,392 kgs) of carbon emissions by purposefully adopting a virtual by design business model where all employees work virtually.

Committing to a virtual training program has a direct impact on your organisation’s efforts to build a scalable and sustainable business. It is a significant, mindful step that helps address our current climate emergency.

The virtual learning environment strikes a deep chord with today’s environmentally aware and greener workforce. Employees are not only more engaged due the ease of using a digital platform, but they also understand that fully embracing virtual training is a true sign of sustainability in a company. A report by the Society of Human Resource Management (SHRM) noted that carbon conscious companies enjoy higher levels of employee morale and loyalty.

Make a Carbon Difference Regardless of the size of your company, adopting carbon-conscious practices into your business is easier than you think. It is the small, consistent steps that add up to create significant impact. Switching to online training platforms is one step in the right direction. Virtual training enables organisations to attract and retain top talent. Be a carbon friendly leader and move towards the future with a learning environment that is innovative, sustainable, and environmentally conscious.

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