Personal branding
Everyone has the opportunity to build a positive personal brand. This workshop helps participants to establish and shape their personal brand so that they can raise their profile and give themselves the best chance of finding positive opportunities.

Impact
On your business
As a result of this workshop participants will
Learning activities
Workshop
Discussion
Online resources
Action plan
Want to know more?
Everyone has a personal brand – an identity that creates an impact in some way and determines other people’s opinions of them. It is what people notice and remember about a person, and how they describe them to others. As so many decisions are made on a person when they are not in the room, it is important to understand and embrace it, so that it can be shaped in the way they best want to be represented. It is ultimately what becomes their reputation and can impact the opportunities that they experience during their career.
A personal brand can be a powerful tool. However, unless an individual is aware of their brand and how to manage it, it can work against them just as easily as it can work in their favour. How can it be identified and used to an individual’s advantage?
The workshop begins by exploring what it means to have a personal brand. Participants will reflect on their own values and consider where they may need to “dial up” or “dial down” their brand. They will discuss the balance between authenticity and aspiration and explore what can happen when this balance goes wrong. The workshop will also look at the impact of virtual and hybrid working – how has it changed how a personal brand is built, and how can social media be used to communicate a brand in a virtual space?
Participants will leave with a better understanding of their own personal brand and equipped with the tools to allow them to stand out in a memorable way, creating real impact in their career.
Who will benefit?

Graduates
Who are wanting to develop their own personal brand to as they enter the corporate world.

Individuals in a sales or customer facing role
Who want to increase their impact by developing their personal brand.

All team members
Who wants to enhance the impact they have both in the face-to-face or virtual workplace!
Interesting and insightful.
I learnt a lot of things which I had never thought about before.
Want to learn more?
Want to learn more about our workshop content and success stories? Why not book an appointment with us today and find out more?
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