Personal Branding

Impact on

Your Organisation

Ensure companies can adapt to an increasingly online world – employees who have a strong online personal brand are able to reach more clients, have a wider ranging impact, and maintain a positive online representation for their organisation.
Boost company reputation – employees whose personal brand is aligned with that of the company ensures the reputation and ethos of the organisation is maintained at meetings, events etc.
Improve company reach – employees who have good personal branding are an excellent representation for their company, both within and beyond the workplace.

Workshop Participants

Understand that everyone has a personal brand, whether they are aware of it or not.
Be confident in managing their personal brand so that it is authentic, appropriate, and consistent.
Take steps to manage their personal brand and dial up or dial down where appropriate.
Be comfortable communicating and leveraging their brand to create impact in their career.

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More Information

Everyone has a personal brand – an identity that creates an impact in some way and determines other people’s opinions of them. It is what people notice and remember about a person, and how they describe them to others. As so many decisions are made on a person when they are not in the room, it is important to understand and embrace it, so that it can be shaped in the way they best want to be represented. It is ultimately what becomes their reputation and can impact the opportunities that they experience during their career.

A personal brand can be a powerful tool. However, unless an individual is aware of their brand and how to manage it, it can work against them just as easily as it can work in their favour. How can it be identified and used to an individual’s advantage?

The workshop begins by exploring what it means to have a personal brand. Participants will reflect on their own values and consider where they may need to “dial up” or “dial down” their brand. They will discuss the balance between authenticity and aspiration and explore what can happen when this balance goes wrong. The workshop will also look at the impact of virtual and hybrid working – how has it changed how a personal brand is built, and how can social media be used to communicate a brand in a virtual space?

Participants will leave with a better understanding of their own personal brand and equipped with the tools to allow them to stand out in a memorable way, creating real impact in their career.

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